How to Optimize Your Multideck Fridge or Freezer Layout for Maximum Efficiency

A well-organized multideck fridge or freezer enhances product visibility, improves customer experience, and ensures efficient use of space. Whether you're running a supermarket, café, or convenience store, an optimized layout can lead to increased sales and reduced waste. Here are some key strategies to maximize efficiency in your multideck unit.

1. Categorize and Group Products

Organizing your products by category makes it easier for customers to find what they need quickly. 

• Dairy products (milk, cheese, yogurt) should be grouped together for convenience.
• Frozen meals and ready-to-eat items should be placed in a designated section.
• Beverages should have their own shelf, ideally at eye level.
• Meat and seafood should be stored in lower sections to prevent cross-contamination.

2. Utilize the ‘Golden Zone’ for High-Selling Items

The ‘Golden Zone’ refers to the area at eye level, where customers are more likely to focus their attention. Place your best-selling and high-margin products here to maximize visibility and sales. Items in harder-to-reach areas, such as the top and bottom shelves, should be reserved for lower-demand or bulkier products.

3. Implement First-In, First-Out (FIFO) Rotation

To reduce waste and maintain product freshness, always use the FIFO method. This means placing newer stock behind older stock, ensuring that products with earlier expiration dates are sold first. Regularly check for expired or damaged goods to keep the display neat and fresh.

4. Maintain Proper Spacing and Airflow

Overloading shelves can block airflow, leading to inconsistent temperatures and potential spoilage. Follow these spacing tips: 

• Avoid overcrowding shelves to allow cold air to circulate evenly.
• Keep a small gap between products for easy access.
• Use shelf dividers to keep items neatly aligned.

5. Optimize Lighting for Better Visibility

Good lighting enhances product appeal and makes it easier for customers to browse. Consider these lighting techniques: 

• Use LED lighting for energy efficiency and bright illumination.
• Position lights to reduce glare and shadows.
• Highlight premium or promotional products with strategic lighting.

6. Label Clearly for Easy Navigation

Clear labelling helps customers locate items quickly and improves their shopping experience. Use: 

• Bold, legible fonts for product categories.
• Pricing labels that are easy to read.
• Colour-coded tags for promotions or discounts.

7. Regularly Clean and Organize the Unit

A clean and well-maintained fridge or freezer improves efficiency and extends the lifespan of your unit. Implement these best practices: 

• Wipe down shelves and surfaces daily.
• Defrost freezers periodically to maintain efficiency. 
• Check for leaks or mechanical issues regularly. 

Conclusion

An optimized multideck fridge or freezer layout not only enhances the shopping experience but also improves efficiency, reduces waste, and increases sales. By following these practical tips, you can create an organized, accessible, and visually appealing display that benefits both your business and your customers.

Need assistance in choosing the right multideck unit or optimizing your layout? Contact our experts today: call us on 02837511425 or email sales@ds-refrigeration.co.uk!