In a competitive retail landscape, having a fresh and visually appealing produce section can make a world of difference in customer experience. When Fiveways Newry decided to revamp their fruit and vegetable displays, they chose DS Refrigeration for a complete refurbishment solution to bring their vision to life. The result? A vibrant, efficient, and customer-focused display that showcases their fresh produce in the best possible light.
Project Overview
Fiveways Newry is a well-known retail location, committed to providing top-quality groceries and produce to its loyal customers. To enhance the customer experience and streamline their display, they opted for a complete overhaul of their fruit and vegetable section. The project included the installation of multideck refrigeration units and a custom-built fruit and vegetable island.
Solution Provided by DS Refrigeration
- Multideck Refrigeration Units: Multidecks are ideal for high-traffic areas where customers need easy access to a variety of fresh produce. With open fronts and ample shelving, these units offer an appealing, accessible display that maximizes visibility while maintaining the optimal temperatures required for freshness.
- Bespoke Fruit and Vegetable Island: The centrepiece of this refurbishment is a custom-designed fruit and vegetable island. Designed with flexibility and aesthetics in mind, the island provides ample space for displaying a wide range of seasonal produce while ensuring an inviting, organized presentation that draws customers in.
Key Benefits of the Refurbishment
- Enhanced Customer Experience: With clearer, more organized displays, customers at Fiveways Newry can now find their favourite fruits and vegetables with ease. The open-access design of the multidecks and the bespoke island make browsing and selection faster and more enjoyable.
- Improved Product Freshness: The new refrigeration units maintain consistent, optimal temperatures, extending the freshness and shelf life of produce. This improvement helps reduce waste and ensures customers always find top-quality items.
- Eye-Catching Aesthetic Appeal: The bespoke island serves as a focal point in the store, with a modern, clean design that enhances the overall look and feel of the produce section. Fresh produce is now displayed in a way that highlights colours and textures, appealing directly to shoppers’ senses.
The Impact
Since the installation, Fiveways Newry has received positive feedback from both customers and staff. The new layout is not only easier to shop but also simpler to restock and manage. The refurbished display section has quickly become one of the most popular areas of the store, drawing in customers looking for fresh, high-quality produce in a welcoming environment.
Final Thoughts
The Fiveways Newry project is a great example of how thoughtful design and quality refrigeration solutions can transform a retail space. By opting for multideck units and a bespoke fruit and vegetable island, DS Refrigeration has helped Fiveways create a produce section that stands out, adds value, and enhances the overall shopping experience.